#Visha Kugan
Growth Marketing Consultant
Having consulted for 40+ B2B SaaS brands, I build growth engines. Through GTM strategy and demand generation, I help SaaS startups and scale-ups grow their pipeline and unlock the next stage of growth.
I help drive leads, increase sales, and grow revenue.
Here are just a few of the brands Iโve worked with:
I help drive leads, increase sales, and grow revenue. Here are just a few of the brands Iโve worked with:
#Who am I
Hey, Iโm Visha. Nice to meet you!
Iโm a B2B SaaS growth marketer based in Toronto, Canada, with 15 years of experience and a passion for turning marketing into a true growth engine. I’ve had the opportunity to work with over 40 SaaS companies, including scrappy startups finding product-market fit, scale-ups ready to accelerate, and legacy brands looking for a modern repositioning.
I specialize in go-to-market strategy, demand generation, and repositioning products to stand out in noisy markets. I also actively leverage AI in marketing to streamline execution, personalize campaigns, and scale growth more efficiently. And if there’s a complex acquisition in the mix? Iโve led the charge on M&A marketing due diligence and post-acquisition integration, helping new brands hit the ground running.
I like to keep things simple: great marketing should drive leads, close deals, and grow revenue. Thatโs what I do best, and itโs what I genuinely enjoy.
#Areas I Focus
Building
Growth Engines
I build scalable growth systems that drive pipeline and revenue. My approach blends SEO, content, affiliates, and paid channels to capture demand and convert leads into opportunities.
Go-To-Market
Strategy
Scaling Global
Marketing Teams
Iโve built and led high-performing, distributed marketing teams across continentsโestablishing scalable systems and processes to support long-term growth.
Repositioning
SaaS Brands
I help legacy SaaS products rediscover their market fit and tell a more relevant, modern story.
RevOps & Martech
Implementation
I streamline the marketing-to-sales flow by implementing revenue operations frameworks and integrating modern martech tools that improve alignment and performance.
M&A Marketing & Post-Acquisition Integration
I lead marketing due diligence during acquisitions to evaluate growth potential, then drive post-acquisition integration to align GTM, branding, and operations for long-term success.
#Who I Work With
I work with B2B SaaS companies across all stages and models
Helping early-stage teams find traction and build their first growth engine.
Supporting companies ready to accelerate growth and expand into new markets.
Leading marketing due diligence and integration to maximize portfolio performance.
I bring the best of both worldsโlean, scrappy execution from bootstrapped brands and scalable growth strategies honed through VC-backed environments.
Repositioning mature products for modern markets and long-term growth.
#core expertise & proven impact
Driving scalable growth,strategic M&A integration,and digital transformation for B2B Saas
In Collective ARR Growth Driven